One of the most important provisions in the health reform bill has little to do with expanding insurance coverage, and has gotten little attention this week. But employers will be able to offer greatly enhanced health promotion programs. There will be government grants to help cover the cost of these programs, and employees can receive up to 30% discounts on their health insurance for participation. Research on the effectiveness of the programs will be increased, and if proven effective, insurance discounts may go to 50%!
Lots of credit has to go to the tireless promotion of such programs (no pun intended) by folks like Michael O’Donnell, editor of The American Journal of Health Promotion, and the work in the trenches developing these programs, like Ray Fabius and Ron Goetzel at Thomson Reuters. Shout outs have to also go to companies like Johnson & Johnson, Alcoa, Highmark in Pittsburgh, and Alcon (the contact lens company) who have been pioneers in changing the workplace culture to encourage healthy behaviors.
From a recruiter’s point of view, I am eager to see how many employers are going to embrace this opportunity to create a healthy, productive workforce; Because I know some rockstar program managers who are ready, willing and able to design world class health promotion.
This is a true win – win. Health Innovation, population health and wellness in action.
